original article

The link to English translation on Google translate does not work. English translation of the article is beneath the video in this post.

I’m not watching television and have not seen the ad. A quick youtube-search did not find the ad, but instead the search included some Brazilian Coca Cola ads. These are far from sexistic, but speculatively “bizarre”. Perhaps such  ads make a greater impact?

English Google translation of article:

Coca-Cola convicted of sexist advertising
Updated 2008-12-02 11:17

An advertising movie, where a guy sips asome Coca-Cola Zero and dumps his girlfriend and leaves the fastfood restaurant with four easy-dressed ladies, is convicted of sexual discrimination.It is not just the lack of clothing that had caused anger among Business Ethics Council against sexist advertising (ERK). That’s the idea behind the advertising film.

When the girlfriend dumped “says a speaker voice Break up as it should be. The girlfriend, however, is very understanding and says she understand that the guy does not want to stick to a girl when there are so many to choose from.
“Just call when you want to have some fun,” she says before the ex pulls away.

According to ERK it is a standard that only men have a wishful dream of relationships that are only based on sex. Advertising contributes both to maintaining the myth of femininity and the myth that “Men generally do not want a deeper relationship, but is happy just may have much sex”, writes the Council.

The easy-dressed women is an example of sexist advertising and therefore sexist, according to ERK.